Not too well it seems. Right about now, the executives at GEICO, Progressive and a whole bunch of other companies are lamenting the fact that they have now lost out on a market of a potential 3 million viewers.
From TV By The Numbers:
|Though a little scandal might alienate advertisers, it’s pure ratings gold. Last night Glenn Beck had over 3 million viewers at 5pm, second only to O’Reilly for the night. But, Beck had more 25-54 viewers than O’Reilly (888K to 876K). I don’t watch or really even care about the cable news wars, but still…wow. Even though Beck airs before primetime, when there are fewer people watching TV, he had the most 25-54 viewers in the cable news world for the night.
5PM – P2+ (25-54) (35-64)
Those companies might want to rethink the boycott before their competitors come in and take advantage of the mistake.
You can access the original article on-line here:
Big Beck: Goes Over 3 Million Viewers, Beats O’Reilly In Demo: Cable News Ratings For Wednesday, August 26, 2009
TV By The Numbers
August 27, 2009